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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
amazon.com

Let me repeat that information from paying customers is by far our #1 objective validation of market fit.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam • 1 highlight
amazon.com
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 7 highlights
amazon.com

If I could hand any five books to a would be entrepreneur, I’d pick
1. Positioning by Ries + Trout
2. Zero to One by Thiel
3. 7 Powers by Helmer
4. The Outsiders by Thorndike
5. Creativity, Inc. by Catmull
Bonus: Nobody Wants to Read... See more
Patrick OShaughnessyx.com80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
amazon.com
Less but better