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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Patrick Renvoise

Cover of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Let me repeat that information from paying customers is by far our #1 objective validation of market fit.

Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Madhavan Ramanujam • 1 highlight

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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 6 highlights

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Rory Sutherland

Rory Sutherland • 7 highlights

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Cover of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Less but better

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success

Cover of Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success

The Fast Forward MBA in Project Management

Cover of The Fast Forward MBA in Project Management