Sublime

After two decades of working with CEOs and their teams of senior executives, I’ve become absolutely convinced that the seminal difference between successful companies and mediocre or unsuccessful ones has little, if anything, to do with what they know or how smart they are; it has everything to do with how healthy they are.

In light of the corporate scandals of the last decade, some would add that the most obvious shadow of the modern organization is individual and collective greed.

For people operating from this perspective, relationships are valued above outcomes.

In any professional service there are three key benefits that clients seek: expertise, experience, and efficiency.

Its focus on team work increased productivity and effectiveness brilliantly. But we were overlooking a vital element—the individual team member.

Executive summary: Having a few rules, repeating yourself a lot, and acting in ways that are consistent with the rules—these are the three keys whether you’re providing your children with a good moral foundation or providing a company with a strong cultural foundation. And the evidence is irrefutable that a strong culture leads to superior

to document and share the best ideas available, so that each professional has a source of help in finding ways to enhance his or her value in conducting the client project.