Sublime

Predictably Irrational. According to his research, when people are given what appear to be multiple paths to success, they will try to retain all the paths as options, even though selecting one specific path would have guaranteed them the most success.

Third, we are fearful creatures and go to great lengths to preserve a sense of certainty, even when we know it to be false.

This “prey-switching” behavior is common to generalist predators and turns out to be ecologically stabilizing for the whole food web. As generalists turn their attention to different prey species, the species that were getting depleted get a chance to recover, reducing the risk of extinction.

social complexity ultimately emerges from people behaving in terms of the body-state imagery of their shared social metaphors. (If you habitually imagine your community as a family, and you have experienced loving parents, then surely your leaders have your best interests at heart.) In social

studying the motivations of individuals in isolation: the patterns we see are a fundamentally social affair. More, as Anderson

Our premise was simple. Because people are Humans, not Econs (terms we coined for Nudge), they make predictable errors. If we can anticipate those errors, we can devise policies that will reduce the error rate.