Sublime

And “ready to pitch” means having a product in the market (or at least a prototype done), a team assembled (or at least the key people), a well-crafted financial plan, and a clear and detailed investor pitch refined and rehearsed, with all the necessary backup materials in one place (such as a company profile on Gust).

Positioning is what your project is and who it is for. Packaging is what it looks like and what it’s called. The Pitch is the sell—how the project is described and what it offers to the audience.

The high-concept pitch, the two-sentence pitch, and the extended pitch.

The pitch should contain clear, specific answers to the most important basic questions about the business and the entrepreneur's plans for the business: How will you attract customers and make money? (and no, “advertising” is not the answer) Who, specifically, is your first customer? Second? Third? What is your contingency plan for when this seed