Sublime
An inspiration engine for ideas

Look at these 2 UIs.
One of them will 100% outperform the other for one reason.
Miller's Law.
Here's how this psychological principle works & how to use it in your products: https://t.co/4wyD529o6Q

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
amazon.com
Quantifying and Comparing Ease of Use Without Breaking the Bank
nngroup.com
Look at these 2 UIs.
One of them will 100% outperform the other for one reason:
The Doherty Threshold.
Here's how this psychological principle works & how to use it in your products: https://t.co/cDhNa56XH1

Look at these 2 UIs.
One of them will 100% outperform the other for 1 key reason:
The Von Restorff Effect.
Here's EVERYTHING you need to know about this psychological trick (and how to use it for your own products to increase conversions): https://t.co/aGQAqBht3h