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Clare • 6 cards
research
Mary Martin • 1 card
individual level differences
Jenni Romaniuk • Better Brand Health eBook
Compared to the retailer with over a million customers, a pure-play ecommerce website with 5,000 known customers and permissions will have a much lower limit for how much should be invested in personalization.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Media
Networks
marketing im KI-Zeitalter
Jules • 1 card
Social Media
Stef May • 4 cards
The response distribution of a typical brand attitude measure skews to slightly positive.