Sublime

Making A/B testing a habit (even if you run just one test a week) will improve your efficiency in a traction channel by two or three times. There are many tools to help you do this type of testing online, such as Optimizely, Visual Website Optimizer, and Unbounce.

MAKING YOURSELF MEMORABLE

First focus on changes that, if they worked, would result in a 5–10x improvement in a key metric. This could be something like an entirely new email auto-responder sequence, a new Web site design, or a new onboarding flow. Once you’ve made big changes, then optimize the smaller stuff.

Finally, I’ll go through my headline and edit out as many tiny connecting words as possible. Less is more.