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This is thinking like a growth hacker—it’s how you get the most bang for your buck and how you get it from the right people.

Ryan Holiday • Growth Hacker Marketing

You could take Nate’s approach and create an ad, throw up a waitlist, host a webinar, interview a handful of people, or do any other low-lift project to see if there’s a need, then refine as you go.

What a niche idea

Packy

Thoughts and writings from Packy McCormick

Abie Cohen • 1 card

As my mentor Robert Greene put it, “It starts by wanting to create a classic.” Phil Libin, the cofounder of Evernote, has a quote I like to share with clients: “People [who are] thinking about things other than making the best product never make the best product.”

Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts

I want you to start thinking about your niche. What do you teach, and where is it on the Prolific Index? Many times, people are either playing it safe with the mainstream, or they are way out in crazy land where there is no money. You need to find your sweet spot between the middle and crazy.

Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Capture What Resonates

Tiago Forte • Building a Second Brain: A Proven Method to Organise Your Digital Life and Unlock Your Creative Potential

down to probably a few hundred who want this specific type of copy.

Liam Veitch • Stop Thinking Like a Freelancer

Main Point / 1, 2, or 3

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn http://www.