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Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Two Types of Unconventional PR
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The riches are in the niches, but the fortune is in the follow-up.
Pat Flynn • Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
Measuring Visits to Purchase
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
People primarily shop and gather information through search engines, such as Google.
Brian Halligan, Dharmesh Shah • Inbound Marketing
From millions of keywords typed by users, SbKT identified 169,235 keywords relevant for this business (but not in their paid search campaigns). A
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
You can use tools like Optimizely or Visual Website Optimizer to run A/B tests on your landing pages.