Sublime
An inspiration engine for ideas
Lori Abichandani
@loriabichandani
new ‘call to action’.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
less objectionable fixed-position call to action is the fixed footer.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
If you have to set very long copy, there are some typographical devices which increase its readership: 1 A subhead of two lines, between your headline and your body copy, heightens the reader’s appetite for the feast to come. 2 If you start your body copy with a drop-initial, you increase readership by an average of 13 per cent. 3 Limit your openin
... See moreDavid Ogilvy • Ogilvy on Advertising
Head of Content & Innovation
Jenna Guarascio • 1 card