Sublime
An inspiration engine for ideas
is the normal behavior.
James Clear • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Shira Guez
@creative
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Patricia Maeda messaged you
Attention spans keep getting smaller.
You only get a few seconds to capture your reader's attention.
Hook 'em in with these 10 micro-copywriting frameworks:
Joe Portsmouthx.comWhether shooting viruses, playing slots, or engaging in word play, these advertisements use entertainment to compensate people for their time and attention.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design



I'm a sucker for great copywriting. It's a grossly underrated skill that gets more valuable every day.
Found this A+ copy at a local Jackson Hole wing joint yesterday. Customer for life now.
About us:
- "The Bird is a laid back spot with a staff of humans who really and... See more
Long copy – more than 350 words – actually attracts more readers than short copy.
David Ogilvy • Ogilvy on Advertising
Using a signup button before asking anyone for their contact details works wonders. In fact, this tiny tweak DOUBLED my conversion rate.
Nick Stephenson • Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (2022 Edition)
How to create a more effective homepage
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