Sublime
An inspiration engine for ideas
the A/B test conducted by The Economist revealed, once again, that the longer copy (our four-page test letter) outpulled the shorter control (two pages).
Andy Maslen • Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Fewer than 25% of web visitors continue to the body copy after reading the headline on any given page. That’s huge. If you can improve your site’s ‘stickiness’ by using impactful, relevant headlines,
Liam Veitch • Stop Thinking Like a Freelancer
testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Jyll Stuart
@jyllstuart