Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (2022 Edition)

Got your first book chosen? We’re going to make this book permanently free on Amazon, Kobo, iTunes, and Nook.

You can make this book free by uploading to Nook, iTunes, and Kobo via Draft2Digital and setting the price to free. Within 24 – 48 hours, the book should show up on those retailers. Next, email Amazon’s KDP Support and ask them to price match. That should go through within another 24 – 48 hours.

Using a signup button before asking anyone for their contact details works wonders. In fact, this tiny tweak DOUBLED my conversion rate.

In the very first automatic email I send, I ask them to email me back with their favorite books and authors.

We want people to enter their email address and get their free book – not go off exploring. So, you need to set up a signup page that has ZERO links on it – except for the signup button.

To make this work, you’ll need at least 2 books. These books should be written under the same pen-name, and it would be preferable (though not essential) if they were in the same series or genre.

I email everyone who clicked the link in my last email (Mailchimp can tell me who these people are), thanking them for checking out the promotion and letting them know how well the book performed. I want them to feel that their actions make a difference and be part of the fun.

I also mention the free book in my product description. As a result, I get dozens of signups every day.

I like to leave it a week or two before emailing for the first time. And I try never to send more than 2 or 3 emails per month. Why?