Sublime

Sarah’s Tips & Tricks

healthy proportion of bottom-up OKRs—roughly

insight.

Teach the hero to use a “magical” tool: This is where the people in your audience pick up a new skill or mind-set from you—something that enables them to reach their objectives and yours. Help the hero get “unstuck”: Ideally, you’ll come with an idea or a solution that gets the audience out of a difficult or painful situation.

Say you’re presenting a new product concept to the executive team, and you know you won’t get their buy-in unless Trent, the president of the enterprise division, gets excited about the idea, because they always defer to his instincts on new initiatives. Appeal first to Trent’s entrepreneurial nature by describing how exciting the new market

Pick the one type of person in the room with the most influence, and write your presentation as if just to that subgroup.

The best presentations don’t just tell people something—they tell them the same thing again and again but in different ways. They use analogies to help people understand.