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primeiro papel é tático; ele se baseia no que já existe e, em geral, o leva um passo adiante. O último é estratégico; tira o “design” do estúdio e libera seu potencial disruptivo, sua possibilidade de mudar o jogo.
Tim Brown • Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias (Portuguese Edition)
The voices of dissent are naysayers, the skeptics, who not only question this initiative but question whatever is on the agenda for today. They are princes of darkness, often resting on the negative. But they are valuable for implementing adaptive change because they are canaries in the coal mine, early-warning systems, and because in addition to b
... See moreRonald A. Heifetz • The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
Use contrastive pairs, comparing one thing to another and using passages that are similar in length and grammatical structure. The contrast is strategically chosen to make a point.
Jeffrey Pfeffer • Power: Why Some People Have It—and Others Don't
Zack Bryant • Moral Design — Journey Group
Introduction to Modern Product Discovery - Teresa Torres
youtube.com
When you’re segmenting your audience, take a look at: Politics: Power, influence, decision process Demographics: Age, education, ethnicity, gender, and geography Psychographics: Personality, values, attitudes, interests, communities, and lifestyle Firmographics: Number of employees, revenue size, industry, number of locations, location of headquart
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