Sublime
An inspiration engine for ideas
which is often (but not always) done with a demo.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
When asked, “What’s your presentation about?” most people answer with a phrase like “Software updates.” That’s not a big idea; it’s a topic—no point of view, no stakes. Change it to “Your department needs to update its workflow management software,” and you’re getting closer. You’ve added your point of view, but the stakes still aren’t clear. So
... See moreNancy Duarte • HBR Guide to Persuasive Presentations (HBR Guide Series)
Julie Zhuo (Facebook) | TNW Conference | Building with creative confidence
youtube.comWe have a framework for stories.
Julie Dirksen • Design for How People Learn (Voices That Matter)
Use contrastive pairs, comparing one thing to another and using passages that are similar in length and grammatical structure. The contrast is strategically chosen to make a point.
Jeffrey Pfeffer • Power: Why Some People Have It—and Others Don't
This effort should be facilitated through a half- or full-day discovery workshop that includes senior management (CEO included),
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
presentation book Resonate by Nancy Duarte.