The Levitan Pitch. Buy This Book. Win More Pitches.

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He established TrinityP3 in 2000 as an independent marketing management consulting company that provides marketers and advertisers with benchmarks, training, and advice on how to maximize the value of their marketing budgets.

Oh, the pitch website. Why not have a dedicated password protected pitch microsite that also works on mobile devices? Include the presentation and other materials for the client. Use a platform like Cargo to build the website. Maybe tie the website into an email program that incites the client to visit the site to see something new every day.

Here is a win-win idea. Need an impartial critic? Go past your agency friends and bring in a friendly client to review your presentation. They will show up with a very different perspective than your team or in-house critic.

the three act structure and advising Greek scriptwriters to, “Tell them what you are going to tell them, tell them, then tell them what you told them.”

Watch Nancy’s TEDx video that presents her sparklines analysis of how Steve Jobs introduced the iPhone. Watch for what she views as Job’s top four dramatic techniques: repeatable sound bites, shocking statistics, evocative visuals, and memorable dramatization.

best-selling presentation book Resonate by Nancy Duarte. Duarte uses a graphical tracking system called sparklines to visually track a presentation’s flow and major points.

Here are seven direct data-to-insight thought starters that can be customized by client and category.

the gap between clients wanting but not willing to pay for insights is perplexing.