Industry and category leaders are the ones that are always short-listed, sought out by media and analysts, raise the most money and stay one step ahead of the competition.

Creating something new and compelling to say is a goal of most organizations – as a means to differentiate, attract customers and create a market position that is tops in the industry.

that outline what’s needed by the industry as a whole to evolve and deliver higher levels of value Slide #6 Title: Company Industry Role promise to advocate new category/process/vision, role the company will play to advance the industry and new space, action steps it will take to evangelize the new offering, role the company’s people and technology

#3- #6) Strategic Narrative outline, with bulleted text on: Slide #3 Title: Industry Mega Trends define the three major megatrends impacting industry Slide #4 Title: Industry Status history, current status, disruption factors, challenges, misperceptions and repercussions of the status quo Slide #5 Title: Industry Vision opportunities, what’s

the narrative. Consistency is imperative! Slide #2) Strategic narrative positioning statement (use template above) Slides

The framework for the Strategic Narrative can be created as a PowerPoint deck that includes, at this point, words, terms and short sentences that make up the narrative. Here’s a simple framework to follow: Slide #1) Name of new category, process or industry vision statement Also determine and list key terms and phrases that will be used

as major mega-trends impacting our industry. We believe the ____________ industry has the opportunity to ____________ LEADERSHIP ACTION to ____________ BENEFIT ____________in the future. To advance our industry, COMPANY NAME offers/pledges to ____________ CONTRIBUTION ____________ that will help ____________ ORGANIZATION + BENEFIT. By supporting

Template: As a member of the ____________industry, COMPANY NAME sees

Creating a Strategic Narrative Statement