Sublime

Say you’re presenting a new product concept to the executive team, and you know you won’t get their buy-in unless Trent, the president of the enterprise division, gets excited about the idea, because they always defer to his instincts on new initiatives. Appeal first to Trent’s entrepreneurial nature by describing how exciting the new market is—whi

For many, the largest stumbling block to progress is letting go of the world they know. To help people move forward, show them how their attachment to the current state holds them back, and lay out how the proposed future can and will be better for them.

effective CEO/coach might say,

Pastor Glade nailed the single most important lesson of modern communications—short, smart, simple and direct can break through and persist.

This was illustrated brilliantly to me by Professor Bill Meehan, who spent thirty years with McKinsey advising CEOs and senior leaders on strategy and now teaches a class called “The Strategic Management of Nonprofits” at the Stanford School of Business.

Hers wasn't the kind of story that knocks people out of their chairs, but it didn't need to be. Major movements often turn on a series of small moments.

That’s why my ultimate goal here is not to “teach strategy,” but to equip and inspire you to be a strategist, a leader whose time at the helm could have a profound effect on the fortunes of your organization.

novice presenter shares information, thinking facts are enough to change the way people think and act. A transformational performer takes the audience on an entertaining journey that changes the way they think, act, and feel.