Sublime

Storytelling

Begin and end every argument or talking point with the thing you most want the listener to note or remember.

There are three distinct types of contrast you can build into a presentation: Content: Content contrast moves back and forth to compare what is to what could be—and your views versus the audience’s (pages 104 to 105). Emotion: Emotional contrast moves back and forth between analytical and emotional content (pages 136 to 137). Delivery: Delivery con

A great presentation is similar to a screenplay in several ways: It has a clear beginning, middle, and end. It has an identifiable, inherent structure. The first plot point is an incident that captures the audience’s intrigue and interest. In presentations, we’ll call this a turning point. The beginning and end are much shorter than the middle.

The Vision Narrative In technology companies that are raising money, the CEO will have a narrative that is used to pitch the company to investors.

insight.