Sublime

Elon, Zuckerberg, and all the smartest founders are building their own media arms, going direct and routing around legacy media corporations. Doing so is now a core competency. A CEO or a founder who does not build direct distribution is not doing it right. It’s like a company not building a website.

User-Generated Content

Your visitors are looking for information—something interesting they can read and learn about—which is why it makes sense to focus on getting people to consume web content through other means such as e-mail, RSS, and social media sites.

Look at what’s trending on Twitter,