At the heart of the Founder Brand is human connection, which we all crave. It allows us to feel we know the founder and the reasons for the brand. When we feel we have a relationship with someone leading a brand, we are more likely to try their products. This relatively simple model requires less effort than you would think, especially once you

before you release your first episode, you have at least three others ready to release on schedule.

After selecting a mic, you will need a headset, recording software, editing software or service (like a freelancer on Upwork), and a service to publish your podcast (like Libsyn or Transistor.fm).

As you plan episodes, remember that you need to both share your expertise in your particular industry and also let the audience see glimpses of the real you.

Two great options here are the Blue Yeti mic or, if you want to take a step up, you can get the Shure MV7.

The best way to communicate the founder brand? Podcasting! In podcasting, you are creating content and creating a community because the medium is your voice. It’s actually you. A real person, building a real business.

My personal recommendation to clients is to use www.transistor.fm ($19/month) for hosting, as it is a great value and easy to use, and I know many people have used Libsyn over the years.

First, find your voice. Remember that that goal is not to build a following overnight. This will take time. Treat the first weeks and months as “finding your voice” as opposed to worrying about how many followers you have.

Privy uses their Monday morning Customer Support Team meetings as a source of podcast ideas. They openly discuss questions and ideas from clients and use them as content suggestions.