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What Ray Kroc understood at McDonald’s was that the hamburger wasn’t his product. McDonald’s was
Michael E. Gerber • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
“Inspectors must, of course, be physically sound. They must have an exceptional sense of taste, and this must be educated enough to recognize if a chef has taken shortcuts. Or worse”—Arnaud’s expression became grave—“if he has been cheating.” He paused to let this horror sink in. “Disguised dishes,” he said. “Cod masquerading as another fish under
... See morePeter Mayle • French Lessons: Adventures with Knife, Fork, and Corkscrew (Vintage Departures)
“People can feel perfection.”
Will Guidara • Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
A wonderful, simple lunch. Nothing to it, really, apart from excellent ingredients and a chef with the confidence and good sense not to muffle their flavors with unnecessary sauces and trimmings. Leave well enough alone, serve plenty of it, and respect the seasons is his formula. When truffles are fresh, serve truffles; when strawberries are at the
... See morePeter Mayle • Encore Provence: New Adventures in the South of France (Vintage Departures)
F. Dick makes a good one for about twenty-five bucks.
Anthony Bourdain • Kitchen Confidential: Adventures in the Culinary Underbelly
first published 1872) and Camille
Michael Pollan • The Botany of Desire: A Plant's-Eye View of the World
establish a regular rhythm for giving praise.
Will Guidara • Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Without learning how to work, and work clean—meaning to do that work with economy of time, space, motion, and thought—they can’t cook professionally.