Sublime

Michael Porter, a Harvard Business School professor who is considered the founder of modern corporate strategy, had seized Hinton’s attention with a 2011 essay whose rather modest critique of the prevailing approach to business created a stir in a world not used to such friendly

consultant Michael Porter for making business make sense;

In the 1980s and ’90s, my colleague Michael E. Porter broke important new ground in the field. His watershed came in firming up the Opportunities and Threats side of the analysis by bringing much-needed economic theory and empirical evidence to strategy’s underpinnings, providing a far more sophisticated way to assess a firm’s competitive environme

goals, current strategy, assumptions, and capabilities.1

“Who should we pick a fight with in the industry, and with what sequence of

Although the framework and questions presented here are stated in terms of competitors, the same ideas can also be turned around to provide a framework for self-analysis.

Porter notes wryly when he talks to managers, most companies could instantly achieve rapid growth simply by cutting their prices in half.

Assess current and future external conditions and strategic choices and determine which cultural styles will need to be strengthened or diminished in response.