Sublime

Carefully consider the sample size.

The first has to do with preparing organizations to use behavioral science most effectively.

it. If the default fund is terrific and can work well for most participants, or if the choosers are likely to blunder, then it might make sense to encourage people to select the default. If the creators of the default fund are not really experts, if the choosers know a lot, and if the situations of different choosers are relevantly different, then

Avoid using a script or notes.

Biases due to the effectiveness of a search set.

we should follow a different decision-making strategy, known as “the maximin rule.” To be precise, rather than choosing the option that is best on average (maximizing expected utility), we should compare the worst outcome under each option, and then choose the option where the worst outcome is as good as possible

(a) people make the relevant decisions infrequently and therefore lack a great deal of experience and (b) emotions are likely to be running high.

To figure this out, you need to know two things about each pair of people: how similar their bets were in previous idea markets (especially those dealing with related topics), and how much their pattern of communication affects the similarity of their betting.

“compensatory” strategy, since a high value for one attribute (big office) can compensate for a low value for another (loud neighbor).