Sublime
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Bernardo Huberman's research group at Hewlett-Packard developed a scheme that first asked each person to bet on what everyone else was going to say.`° This "common knowledge" was then discounted, since it was obviously being counted more than once.
Alex Pentland • Honest Signals: How They Shape Our World (Bradford Books)
If people know their preferences, and know that they dislike the outcome that is embedded in the default, they will probably change it.
Richard H. Thaler • Nudge: The Final Edition
BEAR (Behavioural Economics in Action at Rotman)
Dilip Soman • Behavioral Science in the Wild (Behaviorally Informed Organizations)

Our goal is to get our reflexive minds to execute on our deliberative minds’ best intentions.
Annie Duke • Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Charlie Munger • “The Psychology of Human Misjudgment”

Two University of Zurich researchers were equally curious: The Swiss nuclear incentive study, titled “The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out,” was conducted by Bruno S. Frey and Felix Oberholzer-Gee. It was published in the American Economic Review 87 (1997): 746–55. forty students sat with number 2 pencils:
... See moreOri Brafman • Sway: The Irresistible Pull of Irrational Behavior
You need to base rewards on criteria other than measurable outcomes, such as how committed people are to experimentation, how many small experiments they have run, and how well they extract lessons from the efforts, their risk assessments, and the mistakes they have made. Otherwise, only successful experiments are rewarded, and people will go under
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