Sublime
An inspiration engine for ideas
companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.
Richard H. Thaler • Nudge: The Final Edition
people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition
Behavioral inefficiencies may be at once the most persistent source of opportunity and the most difficult to capture
Michael Mauboussin • Who Is On the Other Side?
Even when faced with evidence that their predictions are wrong, experts conjure up ways to defend their choices, in large part to preserve their self-images. The lesson is that even good feedback is not useful if you do not use it.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Professor Howard Raiffa’s maximum bid of others (or MBOO, pronounced “maboo”) analysis, which captures the fundamental trade-off in graphical form.
Guhan Subramanian • Dealmaking: The New Strategy of Negotiauctions (Second Edition)
The experiment showed that group decisions, even obviously poor ones, influence our individual decisions.