Sublime
An inspiration engine for ideas
The Thought Leader's I.P. Pyramid: The 5 Categories of Material Every Powerful Communicator Needs
Jay Acunzojayacunzo.com
The bottom line is that small changes in the communication structure can affect decisions.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
His life’s work is devoted to helping experts build better businesses.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
The first component of a responsive enterprise is an executive vision that expresses how the organization intends to prosper in the future.
Jim Highsmith • EDGE: Value-Driven Digital Transformation
Positioning Will Change Over Time
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
hbr.orgThe one-firm firm, relative to its competitors, places great emphasis on its institutional history, broadly held values, and a reputation that all actively work to preserve.
David H. Maister • Managing The Professional Service Firm
prominence and reputation would be the keys to winning clients.