Sublime
An inspiration engine for ideas
In the business of advice-giving, it is not enough to be right—you have to earn the right to be right.
Charles H. Green • The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust
our business—sales, marketing, finance, legal, etc.).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The little secret in product is that engineers are typically the best single source of innovation;
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
capability + insight + motivation = unique advantage
John Zeratsky • Click: How to Make What People Want
Categories are dividing, not combining.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
True leadership is a big part of what separates the great product people from the merely good ones.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
a consistent image in the marketplace is a valuable asset, which can be rapidly compromised if the firm attempts to serve too diverse a set of client needs. Few firms, in my experience, have a clear picture of their true positioning along the expertise, experience, efficiency spectrum.
David H. Maister • Managing The Professional Service Firm
WHEN FOCUS IS PAIRED WITH DIFFERENTIATION, SUPPORTED BY A TREND, AND SURROUNDED BY COMPELLING COMMUNICATIONS,
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
by Frank Robinson (in 2001),