Sublime
An inspiration engine for ideas
‘workmanlike’ players were selected instead of ‘stars’ and the appeal of the ‘David Beckham’ narrative (the instinctive belief that good-looking players are somehow better) was rejected.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
one final choice:
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
