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consultant Michael Porter for making business make sense;
Chris Worth • 100 Days, 100 Grand: Be earning six figures as a freelancer ... 100 days from now!
My hope in writing this book is to refocus product marketing around its purpose—leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Big Fish, Small Pond: Positioning to win a subsegment of an existing market
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Can we become more valuable to our clients by investing in research and development on issues of particular interest to them?
David H. Maister • Managing The Professional Service Firm
Noah Goldstein
@noahgoldstein
As Bill often commented, “Why is marketing losing its clout? Because it forgot its first name: product.”
Eric Schmidt, Jonathan Rosenberg, Alan Eagle • Trillion Dollar Coach
Lenny's Podcast: Product | Growth | Career - The nature of product | Marty Cagan, Silicon Valley Product Group
podcasts.google.comGlenn Livingston’s approach helped me focus on what mattered most: the market. I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it.