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Relationship Marketing: Successful Strategies for The Age of the Customer/Regis McKenna

Verne Harnish • Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Social/customer sentiment.

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

“Gospel of 10x”

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Category Science Study Of How Ideas Scale

Eddie Yoon • Snow Leopard

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin • 2 highlights

Cover of This Is Marketing: You Can't Be Seen Until You Learn to See

Source: Fast Company

Mark Fisher • Exiting the Vampire Castle

YouTube - How To Set It Up For Massive Views (How To Optimize Your Channel Book 1)

Cover of YouTube - How To Set It Up For Massive Views (How To Optimize Your Channel Book 1)

First, we should expect the price of attention to continue to rise. In a world of rising noise — with far more products, services, bots, and content than humans to consume them — we should expect the price of attention to continue to rise, and only be limited by the lowest sustainable margins of those that need to purchase it. To rephrase Bezos:

You

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John, Founder and Managing Partner at Phronesis Fund • The Price of Attention

Micro-Content + Community Management = Effective Social Media Marketing

Gary Vaynerchuk • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World