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Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Peter Drucker was the category king of management thinking.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more
andrew chen • Tweet
UNDERSTANDING WHAT MATTERS AND WHY
Kim Scott • Radical Candor: How to Get What You Want by Saying What You Mean
Le but du marketing, c’est de rendre le désir supérieur à la nécessité.
Idriss Aberkane • Libérez votre cerveau ! (REPONSES) (French Edition)
The search “micro-ecosystem” report—Google Analytics
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
What gets measured gets managed. —PETER DRUCKER, management theorist, author of 31 books, recipient of Presidential Medal of Freedom
Timothy Ferriss • The 4-Hour Workweek
Mercurio-The-Power-of-Mattering-Advance-INTRO-CH1
Exploring the concept of mattering, the text emphasizes its importance in leadership and workplace culture, highlighting strategies for leaders to ensure employees feel valued, heard, and essential.
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