Sublime

• Reed Krakoff, ex-Coach e Tiffany, assumiu a John Hardy em 2023, quando a joalheria balinesa estava “empoeirada” e sem peças ícone atuais.


• Ele cortou o catálogo pela metade (de 2.000 peças para 1.000) e substituiu 80% por novos designs, adicionando ouro, ouro rosé e pavê de diamantes a uma marca antes centrada em prata fosca.


• Vendas cresceram 20% no

Sharing data around shifting trends in consumer behavior.

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

To court the large demographic of customers molded by the Internet, more cafés needed to adopt the aesthetics that already dominated on the platforms.

5. Market category

Distributions of brand attitudes

The old way—where product development and marketing were two distinct and separate processes—is being replaced.

benefit bigger brands.

Brand Awareness in an ‘ease to retrieve’ role