Sublime

profit and money making to excess and self-indulgence.

Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything

“freemium”

Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business

NoahBrier.com

Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

In essence, digital enables companies to contextualize their products

Miles Young • Ogilvy on Advertising in the Digital Age

personales.

Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital

Product Market

Ryan Holiday • Growth Hacker Marketing

Mariquel Waingarten

Tim Leberecht • The Business Romantic

Groups of influence:

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

mercado está evolucionando, cambiando las marcas de consumo masivo y generalizado por otras de producción más reducida dirigidas a pequeños nichos de mercado.