Sublime

Rothstein’s brilliance lies with the fact that he always identifies the necessary actions for each project and then takes them (and enforces them) relentlessly.

Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Having the actual lead value follow the ideal lead value as closely as possible represented critical execution, especially as the team grew.

Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Having identified each step, team members interview experienced firm personnel to get their best ideas on how to manage the client’s experience (hot tips).

David H. Maister • Managing the Professional Service Firm

“Protect the asset.”

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

Positioning Will Change Over Time

April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Traditional Printed Marketing Materials.

Mike Weinberg • New Sales. Simplified.

Ozlem

Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider • This Is Service Design Doing

M

Mirek Nisenbaum

@mirek