Sublime

My hope in writing this book is to refocus product marketing around its purpose—leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.

The second book he bought was Drift into Failure by Sidney Dekker, which he passed out to all his IT infrastructure and operations people. Dekker’s book forces organizational managers to rethink blame and accountability in complex processes. When something goes wrong, it asks, “Should you blame the person? Or is it the system?”2*

Two-way coaching, to

the powerful effects of restoring play to our daily lives.

genius of the right routine.

bottom-up OKRs foster