Sublime
An inspiration engine for ideas
Less but better
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
It’s about winning the war for popular opinion, teaching the world to abandon the old and embrace the new.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Startup Empire Notes from Session with Greg
Notes for X.com with Greg:
Was “making millions” but was paycheck to paycheck. Learned the hard way that personal finance matters. Changed my life. Now, I share everything with you. Follow along. Managed restaurants that did $5M/year that went broke. It turns out “the bottom line” actually matters. Sharing
A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
amazon.com
Marco Lemcke
@mllasjd
Pirate #2: Category Designer
Eddie Yoon • Snow Leopard
Mark Szocik
@kram...6705