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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 7 highlights
amazon.com
Less but better
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
In the second episode of Hitmakers, @lelandmaschmeyer and I talk about why every business is show business, and how brands use IP to expand into new categories, why luxury conglomerates are running movie production companies, and how Formula 1 is turning itself into a lifestyle. Our conversation drops tomorrow on the Sociology of Business, Spotify,... See more
andjelicaaainstagram.com
How hyper-consumers misunderstand industries by assuming their extreme behavior is typical, illustrated through bodybuilders, gamers, and business travelers
TRANSCRIPT
Yep. So for those of you who haven't read your substantial writing on this topic, something that you've covered many times is that the airlines work because there is a lucrative class of business travelers who are not spending their own money. They're spending money from a budget at work, and they are willing to, subjectively speaking, pay richly
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