How to write good copy for the internet (a guide):
Bad copy kills businesses, good copy makes them.
I think we’re entering an era where the best products don’t necessarily win, the best copy does.
Most people write copy like they are writing instruction... See more
One of the most popular Link in Bio interviews is with Arin Delaney and Madison Palasini, the copywriting duo behind FONZIE. When I asked them about campaign copy, they told me, “We think of those big, juicy taglines as punchlines. It’s very similar to joke writing. A meandering story suddenly becomes crystal clear when you hear that final line.... See more