Sublime
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Joerg Rheinboldt
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Gabi
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let’s talk
Marketing
Emily Van Tassel • 3 cards
Eren
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Kill the Newsletter!
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Newsletter
Joe Maceda • 3 cards
When WP Engine has prospects they know are not ready to convert, they put them on a different list where they send them (less frequent) monthly emails with relevant content. When it later comes time for these prospects to go looking for premium WordPress hosting, you can guess where they go.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
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