Sublime
An inspiration engine for ideas
Creativity, progress, and impact do not yield to brute force.
Jason Fried • It Doesn't Have to Be Crazy at Work
PART II Doing
Christopher Noessel • Designing Agentive Technology
Steve Krug’s Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (New Riders, 2010)
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The SCR Framework
Lenny Rachitsky • The Minto Pyramid Principle and the SCR Framework
Clearly show (in writing) how this feature will solve a significant problem for the customer.
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Kate Rutter will explain how. Learn more about Kate at http://intelleto.com
Christina Wodtke • Pencil Me In
Busy Bandwagon
John Zeratsky • Make Time: How to focus on what matters every day
CHAPTER EVOLUTION