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numbers referring to the same patient.

David Uhlman • Hacking Healthcare: A Guide to Standards, Workflows, and Meaningful Use

LeslieStebbins.com.

Leslie F. Stebbins • Finding Reliable Information Online: Adventures of an Information Sleuth

When a large visitor pool for a test size is available, it makes sense to get very granular on most of the changes that you are considering.

Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Lead gen / affiliate fees

Giff Constable • Designing Revenue Models | giffconstable.com

Thumbnail of The Illegible Margin: Profiting From the Gap Between the Map and the Territory

taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory

(Groupon,

Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination

Scott A. Dennison

Cover of 80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination

In a multivariate test, the individual changes are served up at random to create many possible combinations.

Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion