Sublime
An inspiration engine for ideas
For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the ... See more
Ana Andjelic • From Loyalty to Membership
We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes
amazon.com
Scientists Tracked 1,000 Kids for 40 Years. This Was the №1 Predictor of Financial Success
Jessica Stillmanentrylevelrebel.medium.com
Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it be... See more
Sanford Stein • Retailing 2020 – 2030: taking a long view
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
