Sublime
An inspiration engine for ideas
Raising children has come to look more and more like a business endeavor and less and less like an endeavor of the heart. We are overly concerned with “the bottom line,” with how our children “do” rather than with who our children “are.” We pour time, attention, and money into insuring their performance, consistently making it to their soccer game... See more
Madeline Levine • The Price of Privilege: How Parental Pressure and Material Advantage Are Creating a Generation of Disconnected and Unhappy Kids
For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the... See more
Ana Andjelic • From Loyalty to Membership
We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes
amazon.com
🚨This is a VERY important clip. I speak at more college campuses and with more college kids than perhaps anyone else in the country and what this man is saying is 100% true. Watch and have your eyes opened. https://t.co/kEfhvlKYWB
Charlie Kirkx.comResearch continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it... See more
Sanford Stein • Retailing 2020 – 2030: taking a long view
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
