Sublime
An inspiration engine for ideas
Innovation optimism Consumer empowerment Faster ways of thinking Symbol power New ways of connecting
Kit Yarrow • Decoding the New Consumer Mind
The truth is that we want most things according to how other people model the value of those things to us. These people are models of desire.
Luke Burgis • What People Are Really Doing When They Play Hard to Get
The key is to cater to the lowest common denominator.
Eddie Yoon • Snow Leopard
Young people, on the other hand, were the perfect market for new, unproven products and services. Young people are less tied to existing brands and services, more likely to be technophilic, and have simpler financial needs.
Adam Nash • Fintech 2025: The Next Wave
Formula: Main Title Is A Transformation/Outcome
Eddie Yoon • Snow Leopard
Professor Sheena Iyengar from the Columbia Business School is a psycho-economist who specializes in decision making. Her famous “jam study” was done using specialty jams in a grocery store.
Dave Evans • Designing Your Life: For Fans of Atomic Habits
the category matters.
Eddie Yoon • Snow Leopard
On Monetizing Individuality