Sublime

Marketing performance attributes

El patrón Pajarita refleja los rasgos clave de una marca perfecta. En una categoría de patrón Pajarita todo el que conozca una marca quiere recomendarla debido a su excelente reputación. Esto significa que la marca logra un RAC perfecto: 1 (atención = apología). Es más, el atractivo de la marca resulta tan fuerte que todo consumidor a quien le atra

Double Jeopardy – Growth comes mainly through expanding the customer base in any time period, which means that understanding how your brand is present in the memories of very light/non-buyers of your brand is key to growth. 2Brand user profiles hardly differ – A brand’s customer base profile should mimic that of the category, meaning the tracker sa

firm whose practice-mix was made up predominantly of clients who, rather than needing the profession’s most creative talent, wanted to find a firm that had accumulated experience in handling certain types of problems, and would not take an expensive “start with a blank sheet of paper” approach to the problem.

Clients will readily talk about the strengths and weaknesses of different practice groups within firms, but rarely can they perceive differences between whole firms (unless the entire firm is built around well-defined specialties). Accordingly, any attempt to develop a strategy from the top, and striving for actions that will differentiate the whol

Components of a brand attitude measure

long-term goal of ‘wider, fresher networks’. If you keep on with the same message, then other attributes do not…

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