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The key messages supporting that positioning are what marketing and sales teams say and promote over and over to reinforce that position. A broader
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
OKR has a single owner,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
brands vary more in percentage of weekly visitors (penetration) than frequency of weekly visitation (loyalty).
Jenni Romaniuk • Better Brand Health eBook
Employ a well-integrated set of brand elements. Tactically, it is important for small businesses to maximize the contribution of all types of brand equity drivers. In particular, they should develop a distinctive, well-integrated set of brand elements—brand names, logos, packaging—that enhances both brand awareness and brand image. Brand elements s
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
In a category where the typical buyer buys multiple brands over a period, such as toothpaste, beer or TV streaming services, category buyers retrieve some brands linked to the first attribute cue.
Jenni Romaniuk • Better Brand Health eBook
Brand Awareness measurement is particularly useful when a small brand suddenly ramps up its marketing activities.
Jenni Romaniuk • Better Brand Health eBook
Brand Awareness measurement