Sublime
An inspiration engine for ideas
ven atraídos por las proposiciones de valor de la marca.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
We all have a portfolio of brands we live with. We have a fine-tuned control over how these brands enter our life, convey their messages to us, and sell to us.
Debbie Millman • Brand Thinking and Other Noble Pursuits
store shelf, when a consumer decides whether to buy one brand or another.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Whether the result of a deliberate program or not, most successful companies (or brands) are the ones that “own a word” in the mind of the prospect.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
More Complex and Better Products.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
quick wins and profits, not service.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
careful distinction between prospect and customer value.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Future Demand: Why building your brand among tomorrow's customers is the key to start-up success
amazon.com