![Thumbnail of The Aaker Model: A simple way to build brand identity](https://s3.amazonaws.com/public-storage-prod.startupy.com/media/images/thumbnails/curation/c8415397/thumbnail.jpg)
updated 24d ago
updated 24d ago
Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.
juarry added
According to David Aaker in Managing Brand Equity, a brand is defined as: The identity of a specific product, service or business
shortest answer is that branding is the necessary precursor to marketing. A brand is built on internal attributes that don’t change, such as a company’s values or vision. Branding is the construction of a company’s brand.
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Jordan Bester added
Brandy Cerne and added
Employ a well-integrated set of brand elements. Tactically, it is important for small businesses to maximize the contribution of all types of brand equity drivers. In particular, they should develop a distinctive, well-integrated set of brand elements—brand names, logos, packaging—that enhances both brand awareness and brand image. Brand elements s
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