Sublime
An inspiration engine for ideas
Because the people who are crazy enough to think they can change the world . . . are the ones who do.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
I had planned to first recap the strategy, so Steve could appreciate how each ad took a slightly different approach to fulfilling it. I was proud of the work and anxious to share. I only got about three sentences into my preamble when Steve jumped on me. In the blink of an eye, he went from focused to irritated. “Just show me the ads!” he said. “Ar
... See moreKen Segall • Insanely Simple: The Obsession That Drives Apple's Success
chasing after the products and people that strive for excellence.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
do—the products they make, from computers to small
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Pas de propagande commerciale.
Guy Kawasaki • L'art de se lancer : Le guide tout terrain pour tout entrepreneur
Jobs described Mike Markkula’s maxim that a good company must “impute”—it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it.
Walter Isaacson • Steve Jobs: The Exclusive Biography
simple: If your audience is going to act like you’re designing billboards, then design great billboards.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
product narrative
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Culture of business‐ and customer‐savvy teams—