Sublime
An inspiration engine for ideas
How Apple Does It
Bob Hoffman • 101 Contrarian Ideas About Advertising
A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Guy Kawasaki called a “Bozo explosion” – a term he uses to describe what happens when a formerly great team or company descends into mediocrity.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Engineers—bottom-of-the-org-chart people—could come up with the ideas that would be the next hot products for the company. Everything was open to thought, discussion, and innovation. So I would never leave Hewlett-Packard. I was going to be an engineer for life there.
Jessica Livingston • Founders at Work: Stories of Startups' Early Days
“My job is to work with sort of the Top 100 people,” he said. “That doesn’t mean they’re all vice presidents. Some of them are just key individual contributors. So when a good idea comes…part of my job is to move it around [and]…get ideas moving among that group of 100 people.” Privately Jobs has spoken even more strongly about the Top 100’s
... See moreAdam Lashinsky • Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
Outsiders have tended to assume that because cofounder and longtime CEO Steve Jobs was a champion of products in which hardware and software work together seamlessly, Apple itself was a paragon of cross-collaboration. In fact, the opposite was often true. And though Jobs was without a doubt the single most important figure in the company’s history,
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