Sublime
An inspiration engine for ideas
Steve believed she’d do better with a product that wasn’t loaded down with every thingamabob the product designers could dream up. He believed that stripping away nonessential features made products easier for people to learn from the start and
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Once in the review session with Steve, our efforts met with his editing. In our case, Steve saw something he liked, but he found the demo unnecessarily complicated, so he unpacked it. This deconstruction wasn’t typical, but it was completely in character.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Walter Isaacson • Steve Jobs
What Jobs didn’t know was that the bulk of Ive’s designs had never made it to production. There’d been no real audience for his team’s work. Apple was controlled by engineers who considered the design studio an irritant.
Patrick McGee • Apple in China
The Product Is the Hero