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How to Change: The Science of Getting from Where You Are to Where You Want to Be
amazon.com
making hard things seem fun is a much better strategy than making hard things seem important
Katy Milkman • How to Change: The Science of Getting from Where You Are to Where You Want to Be
to Change: The Science of Getting from Where You Are to Where You Want to Be by Dr. Katy Milkman, www.katymilkman.com
Liz Moody • 100 Ways to Change Your Life: The Science of Leveling Up Health, Happiness, Relationships & Success
Dr. Katy Milkman calls temptation bundling.
Liz Moody • 100 Ways to Change Your Life: The Science of Leveling Up Health, Happiness, Relationships & Success
How to Change: The Science of Getting from Where You Are to Where You Want to Be
Katy Milkman • 2 highlights
amazon.com
Professor Sheena Iyengar from the Columbia Business School is a psycho-economist who specializes in decision making. Her famous “jam study” was done using specialty jams in a grocery store.
Dave Evans • Designing Your Life: For Fans of Atomic Habits
Katy Milkman,” episode 105 Explore these resources from our expert guests: How
Liz Moody • 100 Ways to Change Your Life: The Science of Leveling Up Health, Happiness, Relationships & Success
Membership is maintenance. Research shows that consumers prefer small repeated gains and incremental rewards over big infrequent ones
Substack • Fundamentals of modern loyalty
Thus, the ads mostly affected the people who were in a “deciding” mindset when those ads ran.