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This is @katy_milkman.
She has a PhD from Harvard, is a professor at Wharton, and has spent her life studying behavior change.
Here are 10 key lessons from her bestselling book "How To Change": https://t.co/PD3Uy6e1iu
How to Change: The Science of Getting from Where You Are to Where You Want to Be
amazon.com
Katy Milkman,” episode 105 Explore these resources from our expert guests: How
Liz Moody • 100 Ways to Change Your Life: The Science of Leveling Up Health, Happiness, Relationships & Success
“PMAX advertisers, welcome to my world”
Noa Gutterman dropping a years worth of google testing insights into a 3 minute crash course. So good.
- Google UAC only 30% incremental
- was able to reduce budget by 70% on Google with no impact to the business https://t.co/drv4Nk5aUy
Olivia Koryx.com
No matter what you do in life, this paper is a must read. It's short and easy to follow. https://t.co/q62lGLOGLB
Nudge: Improving Decisions About Health, Wealth, and Happiness: Improving Decisions About Health, Wealth and Happiness
amazon.com
future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.
Dan Ariely • Dollars and Sense
Nudge: Improving Decisions About Health, Wealth, and Happiness: Improving Decisions About Health, Wealth and Happiness
amazon.com