Sublime

Product marketing (sometimes just “marketing” without a prefix word) is the canonical, old-school technology marketing discipline. This includes things like customer testimonials, feature requests, user testing and interviews, competitor analysis, collateral generation, and case studies.

attribute—defined as a quality or feature regarded as a characteristic or inherent part of something or someone—to cover all these terms, and then draw on specific labels such as Category Entry Points (CEPs) or Distinctive Assets to describe any sub-set of attributes with a particular role.

A third role for attributes is to help the category buyer identify the brand in media or sales environments.

Above all we would not carry any item unless we could be outstanding in terms of price (and make a profit at that price per #7) or uniqueness.