Sublime

Top viewed pages This is a great way to know what content is being consumed, and it will probably be different from what you think should be consumed. The

For example, the number-one search by people who come on the keyword Avinash is “compare analytics platforms.” How interesting!

Implement Yahoo! Web Analytics, Google Website Optimizer, or BT Buckets—and boom!—you have powerful clickstream, outcomes, experimentation, and behavior-targeting platforms at your service. For free!

If you’re interested in a mobile CRO book, please email alex@alexdesigns.com.

Websites with low conversion rates require more visitors to reach valid statistical conclusions.

segmenting our visitors and personalizing information for them, we are much more likely to appeal

enable e-commerce tracking for each profile.

If you want to see whether your website drives traffic to your stores, you can conduct an email campaign to customers in a few different cities or states, drive them to your site to learn more, and see whether you get a lift in area store visits.

an example, you need to know that a banner ad campaign on the New York Times website is delivering an average order value of $90 and that the same people are subsequently buying $200 worth of products through your offline channel.