Sublime

Q1: “How many Visitors are coming to my

At the end of this process for your non-ecommerce website, you’ll understand how many Visitors frequently visit your site, how many days elapse between their visits, how long they stay (contrasted to how long you want them to stay), and how many pages they visit.

you can customize the JavaScript tag from your web analytics vendor and track the searches done on your site that did not yield any results back to your Visitors.

Therefore, it's ultra-important to ensure everything on a web page is optimized.

While I am at it, notice that I also added custom drill-downs into the data. I can go from Keyword to the Source of that Keyword and then to Search Term, which will help me see what searches people perform when they come from specific keywords.

Yet Nielsen ratings and GRPs are accepted as the truth. Even with 30 percent inaccuracy through the third-party Omniture 2o7.net cookie, your web analytics data is better than that.

Absolutely ensure the redirect is encoded with tracking parameters (version of the ad, name of the magazine, location of the billboard, offer in the radio ad, and so on).

testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.