Sublime

We’re talking months of data, segmented for online and offline (then compare) and for various micro-segments of your online population. Super awesome.

segmenting our visitors and personalizing information for them, we are much more likely to appeal

business receives feedback on how their audience is engaging at the individual level through click tracking, online purchases, social sharing, and so on.

There are numerous commercial tools available for conducting multivariate testing, including a tool called Website Optimizer from Google, which like Google’s other products is absolutely free, making it an ideal place to

My friends Shane Atchison and Jason Burby are authors of the book Actionable Web Analytics. They have long advocated creating models that identify the cost of delays. Figure 14-7 shows one such model.

This lovely report manages to bring three different pieces of data together so you can judge effectiveness in one nice view.

http://tools.seobook.com/ www.seomoz.org/tools http://alexa.com/

Many of your everyday clicks contribute to the web’s constant testing of how to improve overall persuasiveness.

Increase revenue. Reduce cost. Improve customer