Sublime

If you want to see whether your website drives traffic to your stores, you can conduct an email campaign to customers in a few different cities or states, drive them to your site to learn more, and see whether you get a lift in area store visits.

segmenting our visitors and personalizing information for them, we are much more likely to appeal

web analytics provide high-level summaries such as total clicks, number of searches, cost per click or impression, keywords leading to the most clicks, and page position statistics.

To do this, set up a targeted test that tracks visitor’s favorite content (based on at least three views of a particular piece of content or product) that then shows them content relating to this in a module on one of your key pages.

“Where are Visitors coming from?”

Conversion rates for lead-generation sites are usually calculated based on the percentage of visitors who begin and complete the lead generation form or process.

So, don’t measure the Bounce Rate for a blog in aggregate. Segment your data, and measure Bounce Rate for your New Visitors. You don’t want them to just come and leave after reading the post. You want them to subscribe to your RSS feed. (That’s one click! No bounce!)

Ken McCarthy,

For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they