Sublime

if you sell an array of products at different prices, you must also take the purchase amount (average order value) into account and optimize revenue per visitor.

Optimizely and Visual Website Optimizer, which install a small piece of code on your website or app that randomly displays different versions of copy to your visitors and then measures and compares their responses.

Use cookies or other tracking methods to record your visitors’ behavior.

You can easily configure Site Search to track internal campaigns.

Page optimization is important. But be sure you’re optimizing the right metric. You don’t just want a high conversion rate — though that’s good. You want high revenue per visitor, or high customer lifetime value (CLV), because that’s what’s really driving your business model.

The second shift is related to the death of cookies: the resurrection of user privacy concerns.

Number of new my.TI accounts opened

deep dive into the acquisition sources (where converting people came from) and the campaign identified that this company did such poor marketing that each time they spent money to acquire traffic, they performed terribly.

There are numerous commercial tools available for conducting multivariate testing, including a tool called Website Optimizer from Google, which like Google’s other products is absolutely free, making it an ideal place to