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As Jeff Hammerbacher put it: "The best minds of my generation are thinking about how to make people click ads. That sucks."

Byrne Hobart • Why The Answer Is So Often Ads

A lot of medical and genetic information will go this route in the coming decades.

Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

human knowledge and computer knowledge, either by the optimal use of existing senses or by means of multi-electrode neuronal input and output.

Ed Regis • Regenesis: How Synthetic Biology Will Reinvent Nature and Ourselves

Eroom’s law—that’s Moore’s law backward—observes that the number of new drugs approved per billion dollars spent on R&D has halved every nine years since 1950.

Peter Thiel, Blake Masters • Zero to One

Scott Berinato • Good Charts

roster

John Carreyrou • Bad Blood: Secrets and Lies in a Silicon Valley Startup

To see good examples, look to the blog Boing Boing, or BrainPickings, the site run by Maria Popova that provides a stream of smart,

Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology

Risk is not something to be avoided at all costs; rather, it’s something we need to understand, analyze, and work with.

Peter Attia MD • Outlive: The Science and Art of Longevity

PHR/EHR systems with adequate privacy and security controls can mitigate these risks, but most health staff are not trained well enough on the software to understand how to filter data carefully. Over the next few years, as health data generally becomes more liquid, we’re likely to see more and more slip-ups that are attributable not to the technol