Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

reputation, good and bad, than most focus groups can. Monitoring the social web and the Open Data derived from it can be a primary source of marketing intelligence.

data management challenges, and the wide range in the scale of datasets will open up room for innovators.

Since few people are database experts, most will use this Open Data through an intermediary—a “choice engine” that integrates the data and helps people filter it by what’s important to them,

In its aftermath, the financial crisis has become one of the most compelling arguments for more Open Data about corporations and financial institutions and the ways they operate.

what level of IT access different employees would need based on their jobs,

could reveal population-wide patterns that help predict when a flu epidemic is about to start or help design cities that manage their traffic in ways that save energy and help fight global warming.

Medicare, which, Lewis observes, is “a sprawling, elaborate, massively complex morass of programs.”

An unusual firm, New York–based ideas42, is dedicated to “using behavioral economics to do good” and does various projects on consumer decision making. The company, described as a

“Zillow is powered,

You’ll be able to get analysis with the system, compare spending between cities, and establish best practices for how governments spend their money.”