The fascinating thing about identity is that it’s kind of a stack of its own. When you sign up to a new app or service, you almost always use an existing identity. Until recently, that identity was typically your email address or phone number. Both email and phone numbers are great base layers for online identity because they are (sort of open)... See more

every time i see a login screen, i feel like absolute shit.

not because i forgot my password, though let’s be real, i probably did but because in 2025, i’m still being asked to prove i exist to a website i’ve visited 94 times. like a dog begging to be let back into its own house.

When people talk about identity they usually mean one of three related but quite different scopes: (a) a unique identifier, (b) a holistic view of an entity, or (c) a specific piece of context about an entity.Unique identifiers are critical in any social setting. Names are an adequate ‘identifier’ amongst friends, family, or small tribes (under... See more