Sublime
An inspiration engine for ideas
Walter Isaacson • Steve Jobs
Steve Jobs: How to design insanely great products
Design Philosophy:
Simplicity is the ultimate sophistication
• If users need a manual, the design has failed • Eliminate unnecessary buttons, features, and complexity • Focus on making the product intuitive and obvious to use
Question everything about the current design
• Challenge every assumption about
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Steve Moore
@uxman
Walter Isaacson • Steve Jobs
a new man joined the team as chairman of the board of LEGO A/S. His name was Mads Øvlisen, the managing director at Novo Nordisk.
Jens Andersen • The LEGO Story: How a Little Toy Sparked the World's Imagination
They gave a presentation about how much they liked the company and this and that, and they said they wanted to buy us and placed an offer of $160 million. I knew that that was the opening shot and I said, "Thank you very much for making an offer. We really, really like your company and like the fact that you like us so much. We'll go back to our
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