Sublime

His management mantra was “Focus.” He eliminated excess product lines and cut extraneous features in the new operating system software that Apple was developing. He let go of his control-freak desire to manufacture products in his own factories and instead outsourced the making of everything from the circuit boards to the finished computers. And he

There was an overarching idea of a computer your mom could use. So the typefaces couldn’t look like those weird monospaced computer fonts. I looked at Helvetica and Times New Roman and the kinds

Ongoing progress updates,

Project Initial Staffing

At the end of the quarter, a lone HR person ran around like a Jack Russell, nipping at managers’ heels to get updated numbers before the board meeting.

“He has implemented the same simple strategy that made Apple so successful 15 years ago: make hit products and promote them with terrific marketing.”

Jobs told the staff that Raskin was just a dreamer, whereas he was a doer and would get the Mac done in a year.