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What is the price of admission for a company to enter the business?
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
which activities are embedded, are the basic units of competitive advantage.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
“The essence of strategy,” Porter often says, “is choosing what not to do.”
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Good strategies depend on the connection among many things, on making interdependent choices.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
The first is that you begin to see each activity not just as a cost, but as a step that has to add some increment of value to the finished product or service.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Using five forces analysis simply to declare that an industry is attractive or unattractive misses its full power
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Competing to be the best feeds on imitation. Competing to be unique thrives on innovation.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
In war, there can be only one winner. Victory requires that the enemy be crippled or destroyed.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
The most common error of all is that competitive success comes from “being the best.” This mind-set is highly intuitive. It is also self-destructive, leading to a zero-sum race to the bottom. Only by competing to be unique can an organization achieve sustained, superior performance.