Sublime
An inspiration engine for ideas
quality of their friendship.
Dr Julie Smith • Why Has Nobody Told Me This Before?: The Sunday Times bestseller, with over 1 million copies sold

‘workmanlike’ players were selected instead of ‘stars’ and the appeal of the ‘David Beckham’ narrative (the instinctive belief that good-looking players are somehow better) was rejected.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Shared meaning and values:
Dr Julie Smith • Why Has Nobody Told Me This Before?: The Sunday Times bestseller, with over 1 million copies sold
There was a picture of them both with the children on the shelf above the television that he was trying not to look at.
Diana Evans • Ordinary People: Shortlisted for the Women's Prize for Fiction 2019
Create an image in your mind of the perfect nurturer or coach
Dr Julie Smith • Why Has Nobody Told Me This Before?: The Sunday Times bestseller, with over 1 million copies sold
We see her face, we see her foot, and we know.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
He reported that she was always involved with the kids. With no friends of her own, she turned to her children for companionship and affirmation of her worth.