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Marketers Are From Mars, Consumers Are From New Jersey

Cover of Marketers Are From Mars, Consumers Are From New Jersey

Forrester

reprint.forrester.com

Delegate.

Jeffrey Zaslow • The Last Lecture

Know Where You Are

Jeffrey Zaslow • The Last Lecture

Peter Drucker.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life

Cover of The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Review Your Goals

Jeffrey Rice • Your Future ADHD Self: An ADHD-Friendly Guide to Planning and Goal Setting

They postmortem sales reports and channel flow.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs