Sublime
An inspiration engine for ideas
- revelation (finding the good stuff)
Jeff Jarvis • WHAT WOULD GOOGLE DO
- aggregation (distribution 2.0)
Jeff Jarvis • WHAT WOULD GOOGLE DO
Give the people control, and we will use it. Don't, and you will lose us. That is the essential rule.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
The mass market is dead, replaced by the mass of niches.
Jeff Jarvis • WHAT WOULD GOOGLE DO
We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
Jeff Jarvis • WHAT WOULD GOOGLE DO
David Weinberger, the smartest person in the room is the room itself: the network that connects everyone and their knowledge.3