Sublime
An inspiration engine for ideas
Sales Reps Sales Managers Executive Management The Customer
John McMahon • The Qualified Sales Leader: Proven Lessons from a Five Time CRO
REVISITING THE OPENING PROBLEM
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Express the Business Case in the particular way your customer expresses business value.
John McMahon • The Qualified Sales Leader: Proven Lessons from a Five Time CRO
