Sublime

If you’re doing deal memos, office visits, and talking to customers when investing $2,500, you’re going to be a powerful Jedi by the time I’m finished training you.

successful leveraging of top professionals is at the heart of the success of the professional firm.

is get a hold of two books. One is Scientific Advertising by Claude Hopkins and the other is The Robert Collier

Second, have a simple lead generation plan. This must include the regular development of insight that’s disseminated somehow, but you’ll need at least one higher-impact tactic that fits your personality and takes advantage of the context in which you work: speaking engagements, events, research reports, a book, etc. The goal is to secure more oppor

Expertise-based practices, as a generalization, tend to be based in a single location relying on the development of a national or regional reputation to attract clients.

best practice development techniques would be writing articles or books, giving speeches or being quoted in the appropriate media, thus establishing credentials as an “expert.” Practice development would tend to revolve more around building the reputation of individuals rather than the firm, as in the common client comment “I hire lawyers, not law