Sublime

And as Laura Ballay, former director of Carnegie Mellon University’s Master of Human-Computer Interaction program, explained once in an online discussion we shared, “Business goals and user goals are often two very different things.”

capabilities, the user's experience—

‘This is how this thing should work, and this is why it should work in that way.’”

Good enough is fine

Usability testing is useful, necessary, and inefficient.

I think every Web development team should spend one morning a month doing usability testing. In a morning, you can test three users, then debrief over lunch. That’s it. When you leave the debriefing, the team will have decided what you’re going to fix before the next round of testing, and you’ll be done with testing for the month.

Culture of discovery techniques—

Designers overestimate the value of their improvements, and underestimate the compounding relearning costs they create for their customers.

Jeff Patton, one of the early Agile thinkers, was frustrated by this, so he leveraged some proven UX design techniques, and adapted them to Agile concepts and introduced user story maps.