Sublime

“The fundamental thing that Linear did differently was this idea of being highly opinionated,” she says. “They understood that, the truth is, most companies have no idea what the right software development process is,” Zhan says. “The subset who do would much prefer focusing on building their product than dedicating time to shaping this

What I’ve always found is this: give me a great product picker and a great architect, and I’ll give you a great product. But if I don’t have a great product manager, a great product originator—it used to be called a product picker—and I don’t have a great architect, I’m not going to get a great product.

The Elements of User Experience: User-Centered Design for the Web (New Riders Press, 2002), an excellent book by Jesse James Garrett.

expectation.

Experimenting allowed us to improve the process,

principles take precedence over process. Process should change with context.

Makes sense, right? I’ll let you in on a secret: Over the course of my seventeen-year career, I have only once been surprised by the results of a usability study—only one time. Considering we have completed over 125 separate projects, those are some pretty low odds. Saying this out loud in my field is almost sacrilegious, and I have gotten a lot of